LG Prada 3.0 Android Smartphone Price in Singapore, Features, and Tech Specs

LG Prada 3.0 Android Smartphone Price in Singapore, Features, and Tech Specs: The LG Prada phone line started in 2007, when Prada, well known for its fashionable handbags, ventured in a team up with the telecommunications company to produce a Prada-branded phone. The Prada phone quickly gained popularity, not just because of the two big names that came with it but because it was one of the few phones back then that featured a capacitive touchscreen display. The year after, the same team up released the LG Prada II that featured a QWERTY side-sliding keyboard.
This year, the LG Prada collaboration again came up with another version, the LG Prada 3.0, which offered a “luxury item” to the most desirous consumers. Released almost four years after the second version, it has virtually no common feature with its predecessor, tailoring its design and specifications to the contemporary smartphone users. The smartphone was announced last December 2011 and is already currently available just this January.
Looking at the LG Prada 3.0, it isn’t obvious that it is to be a luxury device. The smartphone is very slim and has a pseudo plastic casing reminiscent of the Galaxy lines of Samsung. It is 127.5 x 69 x 8.5 mm in dimension and weighs only 138 grams. It doesn’t consist of any sort of classy material either – no leathers, no shiny buckles whatsoever, none of the sort of things the name Prada usually imbibes – just the rather disappointing plastic covering with a so-called Saffiano pattern; Saffiano being the leather material used by Prada in many of its handbags.
The LG Prada 3.0 is branded with the Prada name on the front and rear while the LG logo is very nondescript on the back. It has a rectangular shape that is a bit angled on the edges, and sports a minimalistic black and white color scheme that is more apt for the conventional businessperson rather than the style-oriented consumer. Hence, for a fashion-branded smartphone, the LG Prada 3.0 came out rather wanting in terms of physical presentation. Some other physical features of the phone include a 3.5 mm headphone jack, a microUSB port, a power/lock key, a camera button right above the front camera, and a microSD and microSDHC slots.

The LG Prada 3.0 however doesn’t lack in other features. It uses a dual-core 1 GHz Cortex-A9 central processor that makes it a pretty powerful phone. It also contains a graphics processor in the form of PowerVR SGX540 and uses the TI OMAP 4430 chipset. It was released running Android 2.3 (Gingerbread) OS. The screen, being only WVGA-level, is not as dynamic and has lower contrasts compared to the AMOLED or IPS-LCD types, a shame to the rather high-end processor.
The screen of the LG Prada 3.0 is 4.3 inches in diagonal, TFT type capacitive and multi-touch enabled with 16M colors and 480 x 800 pixels resolution and an approximate 217 ppi density. Despite of this, the screen employs the so-called NOVA Plus screen technology that delivers an impressive 830 nits of illuminance, ensuring a visible screen even under low light settings.
The LG Prada 3.0, in terms of connectivity, works both in 2G and 3G networks via GSM and HSPA respectively. It also has Wi-Fi connectivity 802.11 a/b/g/n with Wi-Fi Direct, DLNA and Wi-Fi hotspot features. It has Bluetooth 3.0 with A2DP and EDR as well as NFC and GPS. The smartphone features an 8MP rear camera that contains 3264×2448 pixels worth of resolution and autofocus with an accompanying LED flash and geo-tagging capabilities.
Video recording of the LG Prada 3.0 is rather good at 1080pixels and at 30 frames per second. The secondary camera on the front is 1.3 MP in resolution. Other features include an active noise cancellation system with dedicated mic, TV-out, SNS integration, Google applications, media player with a dynamic format compatibility, document viewer, organizer, voice memo or dial commands, and predictive text input. The LG Prada 3.0 runs on a standard Lithium ion battery with 1540 mAh. It offers 4.33 hours of talk time in 2G and 5 hours in 3G, and 13.8 days or 330 hours of standby in both 2G and 3G.
Overall, the LG Prada 3.0 is both simplistic and functional. It does have some flaws like a seemingly cheap plastic coating with a rather simple display interface. It comes with an average price not much wavering from that of an average high-end smartphone. The LG Prada 3.0, despite of the fashion brand, is therefore like any other high-end Android smartphones and can totally work for any normal user.
LG Prada 3.0 Android Smartphone Price in Singapore Dollar (SGD): Approximately S$ 850.00

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